Conversion Copywriter & Business Marketing Strategist
I partner with women-owned brands to bring clarity, empathy, and strategy to your messaging.
You want more than just “meh” marketing.
You're here because you’re ready to grow your business—but you don’t want to burn out while doing it. And you definitely don’t want to sound salesy, generic, or unaligned in your messaging.
You need copy that works across your entire funnel.
Strategy that aligns with your values.
And a business marketing strategist who knows what they’re doing (so you don’t have to carry it all).
I know what it’s like to feel overwhelmed by all the advice, trying to piece together funnels and launch plans, constantly wondering if you’re doing it right.
You deserve:
Marketing strategy that doesn’t feel soul-sucking.
Copy that sounds like you and still sells.
Clear, kind support from a business marketing strategist without judgment.
You care deeply about your work and your customers. It’s time for your marketing to reflect that.
Trusted By…
Maybe you’ve already poured too much energy, effort, and resources into your marketing—but still don’t see results.
“I’m tired of doing the most without anything to show for it.”
You’re on all the socials, you’ve got a website, you’re posting blogs, and trying to build your email list. But you’re still not where you want to be. What gives?
“I don’t know if what I’m doing is working.”
Throwing spaghetti at the wall to see what works isn’t working anymore. You need clarity on where to focus your resources.
“It’s so hard to be consistent. Marketing feels overwhelming.”
You’re not looking for fast hacks or short-term gimmicks. You’re ready to build a strategy that’s sustainable.
“I need a system that doesn’t depend on me showing up 24/7.”
You’re ready to grow and earn more money, but not at the expense of your sanity.
“I’ve been burned by expensive agencies that didn’t deliver.”
You don’t want to put your trust into an agency that doesn’t take the time to get to know you and your brand. You want marketing that reflects your values and your voice.
If you’re nodding along, I’m so glad you’re here.
Because we should talk.
Sabrina Blanchete-Anderson, Founder of Fiddle & Finch
“Honestly, working with Hazel was such a game-changer for me.”
As a small business owner just starting out, I’ve had to wear a lot of hats, and the copywriting was one area I knew I couldn’t do alone. Hazel not only delivered incredible copy that captured the essence of my work, but I could also tell she was rooting for me every step of the way.
It's rare to find someone who makes you feel like they’re as invested in your business as you are! I couldn’t recommend her more highly to any fellow creatives or small business owners.
Hey there, I’m Hazel.
Copywriter and business marketing strategist for female founders and women-led brands.
I know what it’s like to juggle all the things.
Especially growing your business while figuring out how to talk about what you do in a way that feels clear, honest, and effective.
If you’ve ever stared at a blank page, second-guessed your own words, or wondered why your marketing isn’t converting the way it should—you’re in the right place.
I partner with business owners like you to build full-funnel marketing that feels great and gets real results. So you can show up for your customers with more confidence and a little less chaos.
Experience the magic when human connection meets solid strategy & brand personality
Freedom to step away
Your marketing works for you (even when you’re not online.) That means you can take time off, focus on big-picture projects, or simply breathe without feeling like everything will fall apart.
Calm, consistent support
No more scrambling or chasing trends. You’ll have a strategy that’s sustainable, simple to follow, and keeps your marketing on track without burning you out.
Clarity and confidence in your marketing
Instead of wondering what’s working, you’ll have a clear plan backed by data and insight. You’ll know exactly where to focus your energy so every action moves you toward your goals.
Someone in your corner, rooting for you
When we work together, you have a partner who’s genuinely invested in your success. Someone who takes the time to understand you, your brand, and your goals. Your marketing feels like you because it reflects your voice and values.
See what happens when you partner with a business marketing strategist…
Services
You don’t need louder marketing. You need clearer marketing.
Your words need to do more than sound good. They should sell with clarity, connect with your audience, and support your growth.
Email Marketing That Builds Relationships & Revenue
Get intentional emails that nurture trust and encourage your subscribers to take action.
Because you care just as much about connection as you do conversion.
Sales & launch campaigns so you can build momentum, create urgency, and turn interest into sales without feeling pushy.
Essential email flows & sequences so your audience gets the right message at the right time, building trust and keeping your offers top of mind.
Newsletters so you make routine check-ins with your audience (almost like texting a friend!)
Email retainers so you always have fresh, on-brand emails going out, keeping your business visible and your audience engaged month after month.
Let’s make sure your subscribers feel seen and ready to say “heck yes” to your offers.
Perfect for you if…
You want emails that feel like a real conversation, not a sales pitch.
You want to connect with your audience in a way that builds trust and drives action.
You’re ready for your email list to be one of your most profitable marketing channels.
You want to show up consistently without having to figure it all out yourself.
Website Copy That Drives Traffic & Converts With Clarity
Get website copy that speaks directly to the people you’re here to serve.
Full website copy refresh so your site clearly communicates your value, connects with the right people, and turns visitors into customers.
SEO retainers so your business stays visible in search results and keeps attracting high-quality leads month after month.
SEO optimized blogs so you show up for the topics your audience is searching for and position yourself as the go-to expert in your field.
Every word has a purpose (optimized for SEO and rooted in strategy) so your site attracts new customers, converts, and reflects your brand’s personality.
Perfect for you if…
You want a website that feels like you and sells like a pro.
You’re ready for copy that works for search engines and real humans.
You want visitors to instantly understand your value and take action.
You’re tired of guessing what to say and want a clear, strategic message.
Funnel Strategy That Feels Aligned & Actually Works
Marketing shouldn’t feel chaotic. I analyze your entire funnel, find the leaks, and help you create a customer journey that makes sense (and makes sales).
Full-service funnels so every step of your customer journey works together to attract, nurture, and convert leads on autopilot.
Funnel optimization retainers so your funnels keep improving over time, boosting conversions and making you more money month after month.
Full-funnel audits so you know exactly where your leads are falling off and how to fix it for better results.
Plus, you get the copy to bring it to life—start to finish.
Perfect for you if…
You want your marketing to feel strategic, not scattered.
You’re ready for a customer journey that actually makes sense from start to finish.
You want your funnels to run smoothly and keep improving without constant hand-holding.
You’re done losing leads and ready to see exactly where they drop off (and how to fix it).
One-On-One SEO Sessions
SEO can be confusing...and frustrating.
Sometimes you just need some 1:1 help to quickly figure out how to fix the problem—instead of spending hours Googling and yelling at your screen.
(I see you, I've been there.)
You get a half-hour 1:1 SEO Session for only $50.
This is perfect for you if…
You can’t figure out why you (or your client) aren’t getting organic traffic
You need help finding keywords for you (or a client) to land a coveted 1st page spot
You want to learn how to do SEO Audits with Ubersuggest
You are new to SEO and need a crash course
You’ll walk away with answers and a clear plan of action to start seeing your organic traffic climb.
You got this!
Testimonials from Happy Clients
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“With Hazel, she really wants to help and share in the success of what we can do together.”
Hazel had done her homework and knew a lot about us prior to meeting!
Hazel really explains what she plans to do and why - and how it will help.
Often I feel like people want to just do the work for me for a fee, with Hazel, she really wants to help and share in the success of what we can do together.—Angelique Robb, Founder of SYNKD
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"I really loved the video explanations that came with each of the deliverables!"
I found them really helpful since they also gave lots of useful tips and explanations.
I felt comfortable talking to her, and I felt like she authentically answered my questions. I felt confident she would be willing to do the work to research.
I really enjoyed the ideas she brought up and the questions she asked when it came to creating content since they weren't things I really think about or probably would have thought about.
— Jennifer Villamin, Founder of Sojourn Trekkr
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"With the time I saved having Hazel handle the logistics I was able to get things up and running quickly."
Hazel is very patient and explains things well. I would seek her help again if needed.
— Chari Sutherland, Founder of Chapman Creative Copywriting
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"Getting the polished draft of my new copy in my inbox felt like I am ready to go, and have confidence in my business.”
“I was not sure if I could justify spending the money on a copywriter - I am a fledgling new business and I am pretty good with words.
Once I had a free zoom consultation with Hazel, I was convinced that this was something I needed help with getting it right at the outset.”
—Lindsey Gray, Founder of Nature Happy
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"I like how you expressed our brand voice and brought in messaging we lacked. "
“I love the copy you wrote for our website. I like how you expressed our brand voice and brought in messaging we lacked.
This is really helpful for us to be able to drive a better informed consumer, and easier experience, as well as driving more traffic to the website. I appreciate all your work!”
— Joel Hempel, Founder of Fernweh Guided Expeditions
What does working together look like?
1. Book Your Free Consult
Pick a time to meet with me and you’ll get a free (zero-pressure) 15-minute strategy call.
Whether we end up working together or not, you’ll walk away with some fresh ideas for your marketing strategy.
2. Test Project
If we decide we’re a great fit, we’ll start with a small test project to see how we work together.
This way, you can feel 100% confident moving onto bigger projects.
3. Copywriting & Strategy Time
You don’t have to have it personally all figured out. I help you build clarity, confidence, and a clear path forward for your marketing—step by step.
I pull up my sleeves and get to work creating copy and strategy you’ll love.
4. Delivery & Edits
You get your copy via Google Docs. I always include Loom videos for you with each project, explaining the strategy behind the copy.
You take a look at your fresh, new copy and give me any edits you want. Then it’s onto the next project!
Copy Portfolio
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Sales Page—Written for SYNKD
This is a sales page I wrote for the SYNKD Community Membership. It shows readers the value of the membership to guide more people from “just looking” to “just bought.”
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Lead Magnet — Written for Sojourn Trekkr
This is a lead magnet I wrote for Sojourn Trekkr. I collaborated with the business owner to create a freebie her audience will love. Leads give you their email in exchange for a valuable piece of free content. It’s a great strategy to grow your email list.
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SEO Optimized Blog Post — Written for Expedition Detroit
This is an SEO Optimized Blog Post I wrote for the outdoor brand Expedition Detroit. As an outdoor copywriter, I work with you — the business owner — to capture your brand voice and establish your outdoor business as an authority.
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SEO Optimized Homepage Copy — Written For Start Doing Well
This SEO Optimized Homepage for Start Doing Well strengthened brand authority with social proof, increased organic traffic with SEO, and connected with the audience through engaging messaging.
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Email — Written for Sojourn Trekkr
This welcome email builds brand loyalty by using engaging messaging to connect with email subscribers.
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Email Newsletter — Written for Sojourn Trekkr
This is an email newsletter I wrote for a client. Newsletters are a great way to build brand loyalty and earn trust from your audience.
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Facebook Ad For Inflatable Kayak
This is a sample Facebook ad for an inflatable kayak company. The tone is friendly, playful, and speaking to a younger audience. The call to action in this ad tells readers to click on the link to the sales page.
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Instagram Ad for Hiking Boots
This is a sample Instagram ad for an outdoor retailer who wants to market their women’s hiking boots. The tone is informal and informative. The call to action in this ad tells readers to click on the link to the sales page.
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Direct Response Email for Beginner Rock Climbing Classes
This is a sample email for a rock climbing gym. The tone is friendly, encouraging, empowering, and informal. The call to action in this email tells readers to click the sales page link.
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SEO Optimized Blog Post: Best Kayaking Places Near Metro Detroit
This blog post shows readers the five best places to go kayaking near Metro Detroit. It showcases the ability to create skimmable, easy-to-understand, and helpful content. Also, the ability to use SEO optimization. The tone is informative and friendly.
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SEO Optimized Blog Post: Science-Backed Reasons Nature Improves Mental Health
This SEO Optimized Blog Post lets readers explore the benefits nature brings to mental health. Blogs like this help boost your SEO and establish your brand as an authority in the outdoor industry.
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Product Description: Magic Merino Hiking Socks
This is a product description for Merino wool hiking socks. I write your product descriptions with your audience in mind — highlighting the features and benefits.
More Copy Projects
Frequently Asked Questions
Let’s clear up those lingering questions, so you can feel confident moving forward.
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If you’re ready to invest in strategy-driven copy that supports real growth.
Doesn’t matter if you're scaling, launching, or just tired of doing all the marketing yourself. You're in the right place.
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As a business marketing strategist, I help you create a marketing system that takes your leads from “cold” to “sold.”
Because depending on where they’re at in the customer journey, they’ll be receptive to different messaging.
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Both! You can book me for a one-time project (like a website refresh or email flow) or keep me on retainer for consistent support.
I offer flexible options depending on your needs and budget.
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While I’ve worked with a wide range of service providers, creatives, and ecommerce founders, I specialize in values-driven brands ready to market with more clarity and confidence. If that’s you, we’ll be a good fit.
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Yes—most projects over $1,000 can be split into 2 or 3 payments. Let’s chat and find a payment structure that works for both of us.
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If you’re not sure what you need, take advantage of the free consultation.
We’ll look at your goals, where you’re getting stuck, and what kind of marketing support would move the needle most. No pressure, just clarity.
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Absolutely! I tweak my writing style and tone of voice to make sure it fits with your company’s branding.
I take the time to dive deep and get clarity on your brand voice and offers.
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No copywriter can promise that what they write will give specific results, but we can use the data to our advantage to test different approaches to see what gets the best return on investment. Copy will always be tweaked and improved to better serve your audience and grow your business.
Additionally, some types of copy are used to build brand authority and consistency over time. Such as SEO-optimized blog posts. These don’t necessarily see immediate return on investment, but increase your Google ranking over time.
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Nope! I use AI to help me brainstorm and outline—but the writing, editing, and strategy is done by yours truly.
You’re never going to receive AI slop as a deliverable. I do use em dashes and list in three’s (unless you hate that kinda thing) in my copy because it flows well and breaks up the sentences to make it more skimmer friendly.
#JusticeForEmDashes
Have a question, big idea, or just want to say hey?
I’d love to hear from you.
Marketing that feels aligned starts with a real conversation.
Prefer to reach out directly?
You can always email me at hazel@hazeljonescopywriting.com.