Expert Copywriter for
Outdoor Brands
Building TRUST with your audience. Establishing your brand’s AUTHORITY and CONSISTENCY to grow your business. Saving you sweet, sweet TIME.
Good copy is ESSENTIAL for catching the attention of those potential leads. Why?
It shows them your business is the answer they’ve been looking for.
Professional copywriting connects with your ideal audience on an emotional level.
It shows them empathy and presents your business as a solution to their problem.
Expert copywriting is your compass to reach the leads YOU want to attract.
Welcome to Your Next Killer Business Move
You spend enough time hustling already. Are you tired of putting energy into the nitty gritty of writing for every little thing? And I mean everything. Because you need copy for most aspects of your business.
There ARE people out there searching for what you offer. But you need the right marketing strategy (and copy) so they can find you.
Enter: professional copywriters. ✍️ Killer copywriting guides your ideal customer toward your business and away from the other noise.
Attract New Customers & Build Brand Loyalty
The truth? It can be challenging for your business to stand out in an ocean of other competitors. But with great copywriting…
✨ You reel in your target audience.
✨It doesn’t feel “sales-y”, readers feel like they can trust your company’s voice.
✨You earn their trust by consistently showing up with copy that provides honest value — Plus, it grows brand loyalty at the same time!
Let’s work together to let your business THRIVE.
Meet Your Outdoor Copywriter
Hey there, my name’s Hazel. I’m a copywriter and marketing strategist for outdoor brands. 🧗♀️
As an outdoor enthusiast myself, I can easily step into the mindset of your target audience. While at the same time, capturing your brand’s voice for your messaging.
✍️ When I write for you, I bridge the gap between your customers and your products by speaking to them in a way they resonate with.
Together, we can create a marketing strategy that gets you more conversions AND works for you and your business.
As a copywriter, I’m going to help you:
✍️ Produce high-quality content for your audience to build BRAND LOYALTY
🚀 Craft persuasive copy that converts to UPLEVEL YOUR BUSINESS
🕰 Save time and effort so you can focus on MORE OF WHAT YOU LOVE
Ready to get started on your next killer business move?
Custom Retainers & Ready-Made Packages
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Increase Your Sales
What’s Included:
Sales Funnel Strategy
Ads
Sales Page
Email Sales Sequence
Email Abandoned Cart SequenceStarting Investment: $4000
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Optimize Your Website for SEO
What’s Included:
SEO Website Audit
SEO Strategy
Complete Website Re-WriteStarting Investment: $3500
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Grow Your Email List
What’s Included:
Lead Generation Funnel Strategy
Lead Magnet & Opt-In
Landing Page
Email Welcome Sequence
Social Media BlurbsStarting Investment: $3500
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Build a Loyal Customer Base
What’s included:
4 SEO Optimized Blogs
4 Engaging Email Newsletters
4 Social Media Blurbs
Content StrategyStarting Investment: $2500
Done-For-You Copywriting Services
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Sales Pages
Starting at $800
Convert more leads to buy your products/services with engaging copy that highlights the benefits and the problems they solve. Customized based on customer awareness of the product/service.
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Landing Pages
Starting at $500
Generate leads and paint them a picture of their problems and how your product/service solves them. Show them why they don’t want to miss out.
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Lead Magnet & Opt-In
Starting at $500
Grow your email list by offering your leads E-books or other freebies in exchange for their email address. Lead magnets give them an incentive to sign up by providing your leads with immediate value.
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SEO Optimized Website Copy
Starting at $400/web page
Thoughtful SEO flows naturally with your website content to improve your Google ranking and encourage increased organic traffic. Carefully crafted messaging speaks to your target audience and makes it crystal clear what your brand offers and who it serves.
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Emails
Starting at $200/email (4 email minimum)
Cultivate trust and nurture relationships with your customers through engaging email sequences. Build brand loyalty with content that gives them value.
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SEO Optimized Blogs
Starting at $300/1000+ word blog post
Build authority and consistency with content your ideal customer finds valuable. Thoughtful SEO flows naturally with the blog’s content to generate more organic traffic to your website.
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Ads
Starting at $200/ad (4 ad minimum)
Strengthen your brand’s visibility with social media ads that pique their curiosity. Increase sales and get more leads.
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Product Descriptions
Starting at $50 ($800 minimum)
Show leads the benefits of your products/services. Let them know who the product is for with clear and detailed product descriptions.
P.S., Ask me about monthly retainers to set up reoccurring marketing services.
Testimonials
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![outdoor copywriter client and outdoor business owner]()
"Getting the polished draft of my new copy in my inbox felt like I am ready to go, and have confidence in my business.”
“I was not sure if I could justify spending the money on a copywriter - I am a fledgling new business and I am pretty good with words.
Once I had a free zoom consultation with Hazel, I was convinced that this was something I needed help with getting it right at the outset.”
—Lindsey Gray, Founder & CEO of Nature Happy
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![outdoor copywriter client]()
"With the time I saved having Hazel handle the logistics I was able to get things up and running quickly."
Hazel is very patient and explains things well. I would seek her help again if needed.
— Chari Sutherland, CEO of Chapman Creative Copywriting
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![outdoor copywriter client and outdoor business owner]()
"I really loved the video explanations that came with each of the deliverables!"
I found them really helpful since they also gave lots of useful tips and explanations.
I felt comfortable talking to her, and I felt like she authentically answered my questions. I felt confident she would be willing to do the work to research.
I really enjoyed the ideas she brought up and the questions she asked when it came to creating content since they weren't things I really think about or probably would have thought about.
— Jennifer Villamin, Founder & CEO of Sojourn Trekkr
Copy Portfolio
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![outdoor copywriter portfolio lead magnet]()
Lead Magnet — Written for Sojourn Trekkr
This is a lead magnet I wrote for Sojourn Trekkr. I collaborated with the business owner to create a freebie her audience will love. Leads give you their email in exchange for a valuable piece of free content. It’s a great strategy to grow your email list.
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![outdoor copywriter portfolio SEO blog post]()
SEO Optimized Blog Post — Written for Expedition Detroit
This is an SEO Optimized Blog Post I wrote for the outdoor brand Expedition Detroit. As an outdoor copywriter, I work with you — the business owner — to capture your brand voice and establish your outdoor business as an authority.
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![outdoor copywriter portfolio homepage]()
SEO Optimized Homepage Copy — Written For Start Doing Well
This SEO Optimized Homepage for Start Doing Well strengthened brand authority with social proof, increased organic traffic with SEO, and connected with the audience through engaging messaging.
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![outdoor copywriter portfolio email]()
Email — Written for Sojourn Trekkr
This welcome email builds brand loyalty by using engaging messaging to connect with email subscribers.
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![outdoor copywriter portfolio email]()
Email Newsletter — Written for Sojourn Trekkr
This is an email newsletter I wrote for a client. Newsletters are a great way to build brand loyalty and earn trust from your audience.
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![outdoor copywriter portfolio facebook ad]()
Facebook Ad For Inflatable Kayak
This is a sample Facebook ad for an inflatable kayak company. The tone is friendly, playful, and speaking to a younger audience. The call to action in this ad tells readers to click on the link to the sales page.
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![outdoor copywriter portfolio instagram ad]()
Instagram Ad for Hiking Boots
This is a sample Instagram ad for an outdoor retailer who wants to market their women’s hiking boots. The tone is informal and informative. The call to action in this ad tells readers to click on the link to the sales page.
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![outdoor copywriter portfolio direct response email]()
Direct Response Email for Beginner Rock Climbing Classes
This is a sample email for a rock climbing gym. The tone is friendly, encouraging, empowering, and informal. The call to action in this email tells readers to click the sales page link.
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![outdoor copywriter portfolio SEO blog post]()
SEO Optimized Blog Post: Best Kayaking Places Near Metro Detroit
This blog post shows readers the five best places to go kayaking near Metro Detroit. It showcases the ability to create skimmable, easy-to-understand, and helpful content. Also, the ability to use SEO optimization. The tone is informative and friendly.
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![outdoor copywriter portfolio SEO blog post]()
SEO Optimized Blog Post: Science-Backed Reasons Nature Improves Mental Health
This SEO Optimized Blog Post lets readers explore the benefits nature brings to mental health. Blogs like this help boost your SEO and establish your brand as an authority in the outdoor industry.
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![outdoor copywriter portfolio product description]()
Product Description: Magic Merino Hiking Socks
This is a product description for Merino wool hiking socks. I write your product descriptions with your audience in mind — highlighting the features and benefits.
More Copy Projects
Let’s Connect
Clicking on "Book My Free Discovery Call" guides you to a new window. You'll see a calendar where you can choose a time and date that works for you.
During the discovery call, we’ll talk about
your marketing goals and how copywriting will help you achieve them. If we choose to work together, I’ll email you a custom proposal tailored to your business.
If you have any questions, send me a message. 👉
You can also contact me through email:
hazel@hazeljonescopywriting.com
FAQs
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Absolutely! I can tweak the writing style and tone of voice to make sure it fits with your company’s branding.
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In the beginning, we will have a discovery call where I gather the information I need from you to craft the copy for your business and answer any questions you may have. Then we will communicate primarily through email.
You (and any members of your team you wish to include) will have access to the Google Docs that include the drafted copy. This is where you can suggest edits and leave comments on the draft document for me to address when editing.
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The standard services include one round of edits in the price. I’ll let you know when the final draft of the copy is complete and wait for your feedback. Once I get the feedback, I’ll refine the copy based on your notes. Then you'll receive an email with a link to the final copy.
Further revisions need more time and resources. Any extra rounds of edits will be subject to an additional fee. I want to make sure I meet all your editing needs. If you have more questions or concerns email hazel@hazeljonescopywriting.com. Or fill out the form from the “Let’s Connect” section.
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No copywriter can promise that what they write will give specific results, but we can use the data to our advantage to test different approaches to see what gets the best return on investment. Copy will always be tweaked and improved to better serve your audience and grow your business.
Additionally, some types of copy are used to build brand authority and consistency over time. Such as SEO-optimized blog posts. These don’t necessarily see immediate return on investment, but increase your Google ranking over time.
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It depends on the type of copy, how long editing takes, and what your deadline is. Your deadline will always be taken into account to get the copy done before then. I will always be honest and let you know if I can realistically finish the copy you’re asking for before the deadline.
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I make sure to work with you to get accurate information about your business and also do my own research. My own research consists of online searches for reliable sources for whatever topic I’m writing about and it could also include market research like sending surveys or interviewing your past customers to gather testimonials.
