How Professional Copywriting Services Help Your Small Outdoor Business 🧐

Are You Struggling to Get Your Small Business in Front of the Right People? 

As a small business owner, you know how hard it can be to break through to that next level with your business. You feel like you’re doing all the right things. But no matter what you try, it seems like nothing works. You can’t get those numbers to increase. 

So you spend more and more of your time figuring out what ads to run. How to reach more people. How to increase your sales… Your business can start to take over your life. Especially in the beginning. Getting your business off the ground is already challenging and exhausting enough as is. 

When you’ve hit a wall, you don’t need to burn yourself out more by trying the same things again in different ways. Or a bunch of different things, hoping that something will stick. The problem may be with your messaging.

Professional copywriters take that off your plate. You don’t need to stress over every little word of the marketing. Let the experts handle that. ✍️

Copywriters work with you to build your brand identity and story. To rework your messaging with search engine optimization so people can find your website. To guide your target audience towards making a buying decision. Expert messaging will get you the conversions you’re looking for. 

Use Copywriting Services to Craft Your Brand Identity

Your brand identity is like the personality of your business. It’s the representation of what your business:

• Looks like

• Sounds like

• Stands for

• Feels like

This is what makes your business unique. This is what makes it stand out from your competition. 

Establish Your Company’s Unique Brand Voice

Professional copywriters do everything with your brand’s unique voice in mind. The messaging captures the way you want your business to sound. It speaks to your target audience in a way they connect with. AND in a way that makes sense with your branding.   

Consistent Messaging Across All Your Platforms

Consistent messaging creates a seamless and recognizable brand experience for your customers. As copywriters, we capture your brand voice in the language of your content. And, in a way that tailors the message to whatever platform you need.  

Build Brand Loyalty 

When you stay consistent with your messaging it creates brand loyalty.😇 Your customers can count on you to show up again and again. Your brand becomes reliable and consistent. Your audience will know your business provides them with value regularly.  

Expert Copywriting Builds a Connection with Your Audience through Storytelling 

Not all storytelling begins with “Once upon a time.” In marketing, it starts with meeting your audience where they’re at. It shows them empathy and fosters an emotional connection.  

Establishing Your Brand Narrative

A brand narrative becomes the base for a business’s marketing and communications. It helps your messaging stay in line with your company’s brand identity. Everything builds off of your brand story.

Copywriters help you plan out this brand narrative. And then give you the messaging you need to align with it. 

Brand narratives create:

• Relevance

• Authority

• Consistency

Think about brands you love. They all have a brand narrative of their own. For example, the Greek yogurt company Chiobani's brand narrative — it tells us yogurt can be a delicious treat. 

They give their customers a healthier alternative to the desserts they crave, through flavors like cookie dough, key lime pie, and strawberry shortcake. And their marketing efforts reflect the storyline of yogurt as a desirable treat.  

Get Your Small Business’s Website Noticed with SEO Optimization

There’s a world of competition out there on the internet. How can you make your website enticing enough to click on? 👀 Better yet, how can you get your website to show up higher in Google search results in the first place? 

(Because let’s be honest. Who really scrolls that far through the search results?)

There’s a strategy to help you do just that and it’s called search engine optimization (SEO). Professional copywriters research SEO keywords and strategies. Implementing these keywords and strategies into your content puts your website higher up in the Google rankings.

SEO Keyword Use in Professional Copywriting Services

Copywriters take the time to research SEO keywords that improve your Google ranking. SEO keywords are the things people type into the search bar to find what they’re looking for. Using these key terms and phrases generates more organic traffic to your website. 

Using SEO keywords makes your website easier to navigate. That's because the user can find what they're searching for. Copywriters make sure SEO keywords naturally blend into your copy. 

Benefits of SEO:

• Increased website visibility and organic traffic

• Long-term and sustainable growth (SEO benefits accumulate over time, so the longer you keep at it, the better results you’ll get)

• Improved user experience

• Read a targeted audience

• Measurable results

On the flip side, 🙅🏼 Google does NOT reward “keyword stuffing.” Keyword stuffing uses the same keywords over and over again in the same piece of content. This is to increase the volume of a search term for that piece of content.

But beware: your website can get REMOVED from the Google index altogether.

Professional Copywriting Guide Your Leads Towards a Buying Decision 

Great photos and a competitive price are great, but they aren’t enough to bring your leads to click “buy now.” You need to convince them of the value your product or service brings. 

Persuasive Copy Gives Them a Reason To Say “Yes” 

Customers need a reason to say yes. You must provide your target audience with convincing and authentic messaging. This shows them how your products will make their lives:

• Easier

• Better

• Less stressful

• More successful

Persuasive copywriting illustrates the benefits of what you’re selling. So they aren’t left guessing. They aren’t left with the “so what?” thoughts. They’re left with the desire to have the value your business can give them.

Remember, YOU know about your business better than anyone else. What may seem obvious to you, may not actually be obvious to a potential buyer. Even with low price-point items, people still need a reason to say yes. 

Professional Copywriting Services are Conversion-Focused

You may not know that copy is different than content. Content puts out information to inform an audience, but that’s where the purpose ends. But copy has a little more nuance to it. 

Copy doesn’t only inform, it plays a part in the larger marketing picture. Copy guides readers through a part of a business’s marketing funnel. And no, we’re not talking only about ads.

Copy is carefully crafted with a conversion in mind. Things like blogs, social media posts, email newsletters. While not every piece of copy is a call to buy, there’s always a call to action and a purpose. 

A call to action or CTA, tells the readers what to do next. Here’s the thing. Most people will not take action if you do not tell them exactly what to do. You want to make taking action as easy as possible for a possible lead.

Copywriters always include a CTA, even if that’s just to check out another blog post or click on the link to a website.  

Expert Copywriting Services Strengthen Your Small Business

Professional copywriting can help your small business grow in so many ways. Including:

• Building your brand identity

• Helping your business connect with your target audience

• Get more traffic to your website

• Encourage leads to take action

When you invest in copywriting services, you invest in the success of your business. You have the support you need to craft your brand identity and story — plus messaging that aligns with it. 

To see how professional copywriting services can benefit YOUR small business, tap on the button below to book a free discovery call.