5 Reasons Why Hiring a Freelance Copywriter Is Better Than Working With an Agency
In today’s digital world, it's difficult to stand out among your competitors. Why should people choose your business over that other one? Your business needs high-quality copy. Professional copywriting shows them why your business is right for them.
Are you ready to make your next killer business move?🔥 By hiring a freelance copywriter, you take your marketing game to the next level. Take a look at why you should go with a freelance copywriter to boost your business.
1. Freelance Copywriters Give You Expertise & Specialization
The expertise of professional copywriters goes beyond content. We understand how to craft words that engage your audience and convert. Talking to your ideal customer in a way that speaks to them.
Specialized Set of Skills Comes Included
Copywriters capture your brand’s voice with a certain “je nais se quois.” We understand how to:
Leverage psychology to persuade your audience
Use the art of storytelling to engage your audience
Tailor messaging to your target audience to build trust
There’s a lot of strategy that goes into effective messaging. It takes the writing from “blah” to something much more engaging and pleasing to read. Nobody wants to read boring. They’ll just not read it at all.
Think about all the content you chose NOT to engage with today. Why? Because it failed to capture your attention.
Calling Your Leads To Act
Professional copywriters glow-up your content into killer copy by crafting effective calls-to-action (CTA). We guide your customers to act. To make a decision.
Such as…
Make a purchase
Sign up for a newsletter
Opt-in
Engage with a service
Respond to a survey
Well-crafted CTAs lead to higher conversion rates. They get people to act on things that will provide them with value and enhance their lives. Good CTAs aren’t “sale-y”, they’re helpful to the ready when it comes to making a decision.
Industry-Specific Experience
Many freelance copywriters (like Sydney Copy Agency) specialize in specific industries or niches. This means in-depth knowledge and experience in a particular field. How does this benefit your business?
We’re able to step into the shoes of your target audience. Speaking “their language” builds authority, shows empathy, and fosters trust from your customers.
2. Freelance Copywriters = Cost-effective
🤑Let’s talk about money. Running a business is expensive, so adding yet another cost to the picture might make you cringe. One of the best perks of hiring a freelance copywriter? The cost-effectiveness. You’re able to optimize your resources WITHOUT sacrificing quality.
Reduce Financial Risk: No Long-Term Commitments
You reduce your financial risk by hiring a freelance copywriter. You have the freedom to work with a copywriter for specific projects or for a specific time frame.
You avoid significant financial costs associated with hiring a full-time employee including:
Salary and benefits
Training and onboarding costs
Overhead expenses
Taxes and compliance costs
Paid leave
Without those extra costs and risks, you’re able to save a ton of money.
Ready-Made Copywriter: Quality Minus Overhead Costs
You don’t need to spend time and resources training a freelance copywriter. We come ready-made to meet your marketing needs. Here to give you the high-quality messaging you need for your business to thrive.
You cut out the overhead costs of hiring and training an in-house copywriting team. And you maintain quality standards that go above and beyond industry expectations.
Save Money with Project-Based Costs
More cost-effective doesn’t mean you’re getting “cheap” material. You still get quality work because the costs are project-based, rather than salary-based. You only pay for the specific projects you need.
Again, that means you save money on benefits, office space, equipment, ect. Because you don’t have to spend money on any of it. Freelancers are simply waaaaay less expensive than full-time employees.
More Flexibility with Your Budget
Freelance copywriters adapt to what your business needs. Whether it’s a one-off project or ongoing support, we’re here to help. You have the option to scale up and down whenever you want.
This kind of flexibility is especially important during a fluctuating economy. Or if your company is seasonal-based and business peaks at certain times during the year.
Hiring a freelance copywriter relieves your financial strain. Get rid of the burden of maintaining another full-time employee AND streamline your resources. Going with a freelancer is a more cost-effective option while still getting quality services.
3. Freelance Copywriters Save You Time & Energy
Time and energy are depleatable resources. You only have so much to spend per day. You can save yourself boatloads of both by hiring a freelance copywriter. That way, you can spend more time and energy on the things that matter to you.
Maybe that’s business-related — like spending more effort working on strategic business goals or working on product creation. Or maybe it’s personal. More time with family and friends. More energy to explore your new hobby.
Freed Up Focus
When you leave the writing to us, you get the freedom to focus on other essential business activities. You’re able to concentrate more on:
Strategic planning
Customer interactions
Business growth
You give yourself more headspace to deal with other areas of your business. To optimize your time and pivot your focus to other business goals and priorities.
More Time For More Important Things
Does the thought of having to sit down and write every little thing for your entire business give you a jump scare? The sheer volume of things you need copy for is overwhelming.
Email sequences, ads, social media posts, blogs, podcasts, website content, landing pages, product descriptions, sales pages, opt-ins…
The list could go on forever. You’ve got other things to do. Let the copywriters handle the copy, so you can get back to whatever it is you would rather be doing.
4. Freelance Copywriters Enhance Your Conversion Rates
Professional copywriters help increase your conversion rates through tailored, persuasive, and compelling messaging. We can improve your return on investment (ROI) by increasing your conversion rates.
Understanding the Bigger Picture
We understand the need to see how things play into the bigger marketing picture as a whole. We design copy to lead your audience through a sales funnel and to your product.
Each type of copy is a piece of the puzzle that makes up your marketing strategy. Understanding this increases the likelihood of better conversion rates.
Connecting and Building Trust with Your Ideal Audience
Killer copywriting connects directly to your target audience. It builds trust by meeting your customers where they’re at. And what does this lead to?
Brand loyalty! It creates lasting customer relationships, which gives you a great ROI. Copywriting goes further and fosters a deeper connection with your leads. In a way that provides them with helpful content and value.
You Can Measure Success
With many of the types of copy, you get measurable results. You have clear, factual data about your conversion rates.
Here are just some examples:
Direct response copy
SEO-optimized blogs and webpages
Email marketing copy
As a business owner, you can track the impact of copywriting and see how it impacts your conversion rates.
5. Use Freelance Copywriters to Level Up Your SEO Game
Search engine optimization (SEO) is a big buzzword nowadays. And for good reason. Having a good SEO game increases your ranking on Google. Which, of course, leads to better visibility for your business.
Enhance Your Brand’s Search Visibility
Copywriters use targeted keywords, meta descriptions, and relevant content to boost your SEO. When people search for keywords related to your business, they’ll be able to find what they need. *cough, cough* (Your business!)
Who actually scrolls past the first or second page of Google results? Answer: No one. SEO-optimized content lets you climb your way up to a better Google ranking. And it increases the amount of organic traffic to your website. Plus, it benefits leads who are looking for a solution your business can solve for them.
Give Your Customers a Better Experience
SEO-optimized copy improves the customer experience on your website. Your messaging will more closely match up with what they type into the search bar. When the experience is better, there’s less reason to leave your page and bounce to another site.
Win, win!
📈 Ready to Uplevel Your Business Through Freelance Copywriting?
Investing in a freelance copywriter benefits your business in so many ways. It’s your new secret weapon. Get specialized knowledge for creating compelling, persuasive words tailored to your target audience.
Benefits of working with a freelance copywriter:
✍️ Get specialized expertise in crafting persuasive copy
💸 Save lots of money upfront AND long-term
⏳ Save time and energy
✨ Increase your conversion rates
🚀 Boost your SEO game
Killer copywriting shapes the upward trajectory of your company’s success. And the great thing — most of the work is measurable. You can see the impact through the data. Increased conversion rates, boosted ROI, better visibility and engagement. Plus, your copywriter can adjust the strategy based on the data.
Are you ready to grow your business? We can help you out with that. Hazel Jones Copywriting crafts engaging language that converts for the outdoor industry. Attract your ideal clients and customers. You’ll stand out from the crowd and connect with the people who want your products and services.
Book a 20-minute discovery call by tapping the button below to see if we’re a good fit.
