Full-Funnel Marketing Strategy For Brands Ready to Grow
Carve out a clear path that takes strangers from “cold” to “sold”. (no bro marketing included)
You want more people to go from “just looking” to “just bought”—without chasing leads all day.
You need a clear system that attracts the people you serve, nurtures them, and drives sales.
A marketing strategy for your brand that gives you clarity, momentum, and results without the constant overwhelm.
When you build a clear funnel strategy…
You ditch the confusion and overwhelm. Because you know exactly what’s going on and finally get clarity about where you need to adjust.
You create steady momentum. You get space to focus on clients, rest without guilt, and live a life that isn’t glued to your screen.
You meet your audience exactly where they are. New visitors feel welcomed, and your audience feels reassured and excited to take the next steps.
I help you turn your scattered marketing into a logical customer journey that’s easy to test and keep improving.
Here’s what Angelique has to say after working with me…
Traffic is nice…but conversions pay the bills.
Maybe your marketing feels busy, but you’re scratching your head as to why it doesn’t seem to be working.
“I get traffic, but it’s not turning into sales.” — People are finding you, clicking around, and then quietly disappearing. Which is frustrating because you know your offer is solid.
“I feel like my marketing is all over the place.” — You’re showing up, posting, sending emails, and trying all the things. But it still feels scattered and exhausting, like nothing is truly working together or moving you forward.
“I’m doing a lot, but I’m not sure what’s actually working.”—You’re investing time and money into your marketing. But it’s hard to know what to double down on and what to let go of.
“I’m worried it’ll be a lot of tech to figure out.” — The idea of funnels brings up stress instead of excitement because you don’t want to spend nights troubleshooting tools, fixing broken links, or teaching yourself complicated systems just to make your marketing work.
If any of this sounds familiar, the issue probably isn’t your offer or your effort. It just means your marketing needs some structure.
Lucky for you, you’re in the right place!
Hazel here—your new marketing strategy bestie.
I’m here to connect the dots between your traffic, messaging, and offers. So nothing feels random or disconnected.
This is the kind of marketing strategy for brands that supports long-term momentum, not quick gimmicks that fizzle out after a couple of months.
Because when a funnel works well, it doesn’t feel like a “funnel” at all.
It feels like the natural progression of where your relationship with your audience should go.
Let me help you create a journey that makes sense.
Your audience should never feel lost, and neither should you.
This is what it looks like when your customer journey is intentional and built to support real decisions.
Decisions feel calm instead of overwhelming
You are not duct-taping strategies together anymore. You have a clear plan, a cohesive funnel, and the confidence that your marketing is supporting your business.
Your customer journey makes sense
Every step is intentional. From first touch to conversion, your audience knows exactly where to go next and why. No confusion. Just a smooth, guided path that supports real buying decisions.
Your funnel is designed to move people forward
Each step builds trust, answers objections, and nudges your audience closer to conversion without pressure or confusion. It feels warm and fuzzy instead of sleazy.
Your messaging is consistent and conversion-focused
Everything works together. Emails, landing pages, and CTAs reinforce the same core message. It makes your brand feel clear and credible. You’ve got a strategy to be proud of.
Sabrina Blanchete-Anderson, Founder of Fiddle & Finch
“The attention to detail and research she brought to the project blew me away.”
Ugh, where do I begin! Hazel truly knows her stuff. Every piece of copy felt intentional and aligned with how I want people to feel when they land on my site.
I also really appreciated how collaborative and supportive she was throughout the whole process. I never felt embarrassed to ask questions or give feedback.
I walked away not just with beautiful, effective copy—but with more confidence and in how I can communicate what I do and why it matters.
Full-Service Funnel Packages
Full-service funnel packages include both the strategy and the copy. This is marketing strategy for brands that want real, measurable growth.
I’ll map your customer journey, write every word, and make sure your funnel is built to convert.
List Building Funnel: Starting at $5,000
You want to grow your email list with a steady flow of people who are already interested in what you offer.
Attract new subscribers, build trust, and get them excited to hear from you.
What’s included:
Current funnel audit so you can finally see what’s working, what’s quietly holding you back, and where real opportunity has been sitting under the surface instead of wondering why things feel harder than they should.
Funnel strategy so your marketing stops feeling like a stop-and-start effort and begins building steady momentum you can trust.
Full-funnel copy so the right people feel understood at every step, hesitation fades, and choosing your brand feels like the natural next move.
Strategy call to stop second-guessing your direction and start moving with intention and follow-through. Move forward in a direction that feels grounded and doable.
We’re aiming to create true connection from the first click.
Sales Funnel: Starting at $5,000
Guide your audience from “hmm, maybe” to “yes, take my card” in a way that feels natural. Not pushy.
What’s included:
Current funnel audit so you can finally see what’s working, what’s quietly holding you back, and where real opportunity has been sitting under the surface instead of wondering why things feel harder than they should.
Funnel strategy so your marketing stops feeling like a stop-and-start effort and begins building steady momentum you can trust.
Full-funnel copy so the right people feel understood at every step, hesitation fades, and choosing your brand feels like the natural next move.
Strategy call to stop second-guessing your direction and start moving with intention and follow-through. Move forward in a direction that feels grounded and doable.
You want to help people decide whether or not your product is right for them.
Then make it ridiculously easy for them to take action once they make a buying decision.
Ongoing Funnel Optimization: Starting at $2,000/month
Your marketing funnel shouldn’t be “set it and forget it.”
I’ll track performance, spot opportunities, and recommend strategic tweaks so it keeps converting month after month.
What’s included:
Analytics tracking creates a reliable source of truth, so decisions aren’t driven by gut feelings or random data pulls.
Quarterly analytics reports surface patterns you’d miss week to week and help you understand whether your efforts are compounding or stalling.
Strategy recommendations provide experienced guidance when you know something needs to change but aren’t sure what lever to pull next.
This way, your growth never stops.
There’s always room for improvement. And the data tells us where to find those growth opportunities.
Launch Funnel: Starting at $5,000
Got a big launch coming up?
Let’s build up excitement and anticipation for your offer. So when launch day comes around, you’re hearing the *ping, ping, ping* of new sales notifications.
What’s included:
Current funnel audit so you can finally see what’s working, what’s quietly holding you back, and where real opportunity has been sitting under the surface instead of wondering why things feel harder than they should.
Funnel strategy so your marketing stops feeling like a stop-and-start effort and begins building steady momentum you can trust.
Full-funnel copy so the right people feel understood at every step, hesitation fades, and choosing your brand feels like the natural next move.
Strategy call to stop second-guessing your direction and start moving with intention and follow-through. Move forward in a direction that feels grounded and doable.
Have your launch planned out, so you can kick back and enjoy the big day.
Strategy without the copy.
I’ll map your full funnel, show you how each piece connects, and give you the exact steps you need to make it work—so you or your team can implement it with confidence.
Funnel Strategy Packages
Funnel Strategy Retainer: Starting at $1,000/month
You get ongoing guidance and a strategy partner in your back pocket.
What’s included:
Current funnel audit so you can finally see what’s working, what’s quietly holding you back, and where real opportunity has been sitting under the surface instead of wondering why things feel harder than they should.
Funnel strategy so your marketing stops feeling like a stop-and-start effort and begins building steady momentum you can trust.
Analytics tracking creates a reliable source of truth, so decisions aren’t driven by gut feelings or random data pulls.
Quarterly analytics reports surface patterns you’d miss week to week and help you understand whether your efforts are compounding or stalling.
I review your funnel, track results, and make sure your customer journey stays profitable and on point.
Funnel Strategy Audit: Starting at $500
A deep dive into your funnel to pinpoint what’s working, what’s not, and what to fix first.
What’s included:
Current funnel audit so you can finally see what’s working, what’s quietly holding you back, and where real opportunity has been sitting under the surface instead of wondering why things feel harder than they should.
Funnel strategy so your marketing stops feeling like a stop-and-start effort and begins building steady momentum you can trust.
Strategy call to stop second-guessing your direction and start moving with intention and follow-through. Move forward in a direction that feels grounded and doable.
You’ll leave with a clear, actionable plan to boost conversions and sales.
“I highly recommend Hazel for anyone looking for top-notch services and exceptional results.”
Hazel delivered outstanding work on our project, exceeding all expectations with her professionalism and creativity.
Her attention to detail and ability to meet tight deadlines made the collaboration smooth and stress-free.
— Steve Nuamah
The Copy Guarantee
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The Copy Guarantee —
Of course, I want you to be 100% happy with your funnel strategy & copy. So each and every project includes one free round of edits to make sure we get the messaging just right.
Still wondering if a full funnel is actually necessary?
Totally fair. Especially if you already have emails, a sales page, or a few things running in the background.
You might be thinking…
“I don’t want to manage a complicated system after it’s built.”
Same. And that’s exactly why the funnels I build are designed to feel simple on the back end, intentional on the front end, and supportive long after you implement them.
“I don’t have time for a million decisions or endless back-and-forth.”
You won’t need to. I handle the strategy, make clear recommendations, and guide the process so you’re not second-guessing every step.
“Isn’t this just writing some emails and a landing page?”
On the surface, it can look that way. But a funnel isn’t about individual pieces. It’s about gaining clarity on how everything works together.
A well-built funnel isn’t something you need to manage day to day.
It helps you have a clear bird's-eye view of all the moving parts that make up your overall marketing strategy.
Plus, it’s easier to make sure all of your messaging works together.
Frequently Asked Questions
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I have an entire blog post that goes in depth on this very question.
The short answer? A marketing funnel is the path that turns strangers into paying customers.
Instead of relying on random bursts of posting on Instagram—a funnel gives you a clear, repeatable process that takes your leads from “cold” to “sold.”
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You want a funnel that makes sense for your business. Your funnel is 100% tailored to you.
When you book a free consultation, I’ll help you figure out what makes sense for your business right now.
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It’s up to you! I can handle the marketing funnel and the copy that makes it convert. Or you can opt for just a strategy.
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I’m not a tech VA, but I won’t leave you hanging either. I’ll give your team (or tech person) a clear step-by-step setup guide, and I can connect you with vetted pros if you need extra help.
You’ll know exactly what to do and in what order. No YouYube rabbit holes necessary.
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We’ll look at the numbers that actually matter for your goals—things like conversion rates, click-through rates, and cost per lead.
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Absolutely. If you’ve already got a funnel but it’s feeling more like a leaky bucket, I can help you patch the holes, refine the strategy, and rework the copy so it actually performs. Sometimes a refresh is all you need.
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If your business relies on attracting leads, building trust, and selling an offer (whether that’s a product, service, or program), then yes—funnels work.
The exact strategy will look different for every business, but the principles are the same. I’ll make sure your funnel fits you, not the other way around.