Strategic Email Marketing for Female Founders
The difference between “inbox noise” and inbox impact starts here.
When you invest in email, you’re building a long-term revenue engine. On average, for every $1 you spend on strategic email marketing, you get $36 back.
Talk about a great ROI, right?
While other marketing platforms give you indirect wins, with email…
You can see direct results with increased sales and feel the relief of knowing your hard work is finally paying off.
You build lasting relationships that turn subscribers into loyal customers and experience the joy of seeing people genuinely excited to hear from you.
You get quick feedback on what’s working and what’s not from real-time analytics and gain the confidence that every send is moving your business forward.
The right strategy turns your list into an engaged community that’s excited to hear from you and take action.
Chari Sutherland, Chapman Creative Copywriting
“With the time I saved having Hazel handle the logistics, I was able to get things up and running quickly.”
Hazel is very patient and explains things well. I would seek her help again if needed.
You want to build real relationships with your audience and create a genuine community.
But some things might be holding you back from getting those great results…
“My emails aren’t converting.”
You put in the effort of writing emails, but it’s not translating into opens, clicks, or sales. Every send feels like shouting into the void instead of talking to a friend.
“I have automated email flows, but they’re not making money.”
You set up flows hoping they would run smoothly in the background, but now they’re outdated, misaligned, or underperforming—and you’re not sure how to fix them.
“I’m nervous about sending too many emails.”
You’re terrified of annoying your list or seeing unsubscribes. Duuun duuun duuuun! Deep down, you know you should be engaging with them more, but fear keeps holding you back.
“I don’t want to sound salesy.”
You want to promote your offers (obviously), but in a way that feels aligned and not pushy or gross. The last thing you want is to turn people off, so you avoid any calls to action.
“I’m not consistent with my emails.”
You ghost your list for weeks (or months), then feel guilty or awkward about showing up again. Consistency feels impossible to keep up with on your own.
“My email list feels cold.”
You haven’t nurtured your audience in a while, and you worry that people have tuned out. The thought of re-engaging with them feels overwhelming.
“I have no idea what to write.”
You stare at a blank Google Doc or spend hours putting prompts into ChatGPT with lackluster results. OR, you avoid sitting down to write the emails altogether because it makes you feel stressed out and anxious.
If any of these sound like they were taken straight outta your head…I’m glad you’re here.
Let’s fix that, shall we?
Hey there! I’m Hazel, your strategic email marketing partner.
When you have the right strategy (and someone in your corner to guide you), your emails stop being a “should do” on your list and start becoming one of the most powerful parts of your business.
I’m here to make sure you’re sending the kind of emails your subscribers actually look forward to.
The kind of messages that feel like a surprise latte from a friend.
Trust me.
Email quickly becomes the easiest, most natural way to connect and convert when you do it well.
“Fast, smart, thorough. Also had some super creative ideas I hadn't seen (or considered) before. Really cool & very much recommended!”
- Perrin Carrell, Hatch Tab Media
What changes when your subscribers can’t wait to hear from you?
You’re consistent and confident.
Your subscribers hear from you regularly and have gotten used to you in their inbox. No more ghosting your list or feeling awkward about reaching out.
Your email list feels warm and engaged.
You guys are besties. Every email feels natural. Your audience looks forward to your emails, trusts your expertise, and sticks around because you’re giving them value they can’t find anywhere else.
You sell in a way that feels good, not slimy.
Your offers feel like a natural extension of the value you’re already providing, so your audience is excited to buy without feeling pressured.
You trust that you always have something worth saying.
You’re inspired to connect because you’ve got a strategy that makes planning easy and helps ideas flow. You understand what your audience wants to hear, and you give them more of that.
Your email flows are working for you in the background.
Your automated flows are fresh, aligned, and optimized. They quietly do their job in the background to nurture your leads and make sales while you focus on other things.
Smart, Strategic, and Seriously Human
Human-first messaging. Your audience isn’t just data. Every word feels like a real conversation that builds trust, sparks connection, and makes people feel seen.
Marketing with strategy baked in. This isn’t just pretty-sounding copy. It’s messaging with purpose. Designed to guide your audience through the journey and help you hit those bigger business goals without the overwhelm.
Clarity over clutter. Crystal-clear emails that make sense for your audience and make your subscribers think, “This was written just for me.”
“I highly recommend hiring her! Hazel is reliable and easy to work with. We’re already seeing great results from her job.”
— Cherlene Baker
Ready to outsource email marketing and build long-term relationships with your subscribers?
Stay top-of-mind with consistent, on-brand content.
Strategic Email Marketing Retainers
Premium Email Retainer Package: $2,000/month
You’re ready to turn your email list into a consistent revenue stream.
This package is perfect for scaling your business with strategic, high-converting emails delivered with zero guesswork.
What’s Included…
Copy for up to 10 broadcast emails/month so you can stay consistent, show up regularly, and keep your audience engaged without scrambling for words.
Email calendar planning so you always know what’s going out and when, making your marketing feel organized and stress-free.
A/B versions for testing subject lines so you can see what grabs attention and increase your open rates over time.
Quarterly analytics reports so you know what’s working, what’s not, and how your emails are contributing to sales.
Monthly strategy meetings so you never feel alone in the process—you have a partner helping you refine your approach and keep moving toward your goals.
Mini Newsletter Retainer Package: $1,000/month
Stay consistent, stay visible, stay top of mind.
This package is perfect for brands that want to maintain a regular email presence without the overwhelm.
What’s Included…
Copy for up to 6 broadcast emails/month so you can stay consistent, show up regularly, and keep your audience engaged without scrambling for words.
Email calendar planning so you always know what’s going out and when, making your marketing feel organized and stress-free.
A/B versions for testing subject lines so you can see what grabs attention and increase your open rates over time.
Quarterly analytics reports so you know what’s working, what’s not, and how your emails are contributing to sales.
Email Strategy Consulting: $500/month
You bring the emails. I’ll bring the strategy.
This is for you if you want to lead your own email marketing, but smarter.
I give you expert eyes on your strategy, performance insights that actually matter, and a clear path forward.
What’s included…
Analytics tracking so you always know how your emails are performing and can spot opportunities to improve in real time.
Quarterly analytics reports so you see the bigger picture of what’s working, what needs adjusting, and how your email strategy is supporting your revenue goals.
Monthly strategy call so you have a dedicated space to ask questions, review results, and walk away with a clear plan for what to do next.
I’ll help you understand what’s working, what’s not, and where to focus next. So you can grow your list, boost conversions, and build trust with every send.
Emails that sell in the background without you having to hit “send?”
Yes, please!
When you have automated email sequences set up in your ESP, you’re making your life WAY easier and providing your leads with massive value at the same time.
Let’s get these set up, stat.
Strategic Email Flows & Strategy
Complete Email Ecosystem: $3,000
Everything your brand needs to automate sales, build trust, and turn first-time buyers into loyal fans.
Build a rock-solid foundation that works behind the scenes.
This all-in-one package sets you up with the five essential email flows every brand needs to thrive.
From welcome to post-purchase, each sequence is thoughtfully written to guide your customers, grow your revenue, and do the heavy lifting—on autopilot.
What’s Included…
Copy for all five essential flows so every step of your customer journey is covered and keeps subscribers buying again and again.
Cadence recommendations so you know exactly how often to send without overwhelming your list.
A/B versions for testing so you can see what works best and keep improving your results.
Single Email Flow: $1,000
One flow. Endless potential.
Need a killer welcome sequence? A cart saver that actually saves carts? A post-purchase flow that turns one-time buyers into superfans?
I’ve got you.
You get one complete email sequence—strategically mapped, smartly written, and ready to work its magic.
What’s Included…
Copy for the full flow (3–8 emails) so your subscribers feel guided every step of the way, like a smooth road trip with zero wrong turns.
A/B versions for testing key emails so you can see what clicks, ditch the guesswork, and keep making your emails better.
Strategic cadence recommendations so you know exactly when to hit send, keeping your list happy to hear from you (and not rolling their eyes).
Email Flow Audit: $500
Already have email flows running, but not sure if they’re doing their job?
I’ll dig into your existing sequences, spot what’s working (and what’s not), and give you a clear game plan to boost performance.
What’s Included…
Review of existing flows and identify gaps so you can see exactly where leads are falling through and where you’re leaving money on the table.
Recommendations report so you walk away with a clear action plan to improve performance and boost conversions.
Strategy call so you have space to ask questions, get clarity, and leave with confidence on your next steps.
Let’s dust off those flows and make them shine—strategy, clarity, and insight included.
Ongoing Key Email Flow Optimization: $500/month
You already have automations in place, but leaving them untouched means missed opportunities.
I track how your emails are performing, refresh what’s gone stale, and fine-tune the details so your flows stay relevant, engaging, and built to convert.
What’s included…
Regular performance reviews so you never have to wonder if your emails are pulling their weight.
Refresh underperforming emails so your automations don’t collect dust and keep sounding fresh to your list.
Quarterly strategy adjustments so your email game stays sharp and in tune with what your audience actually wants.
Your emails are working hard. I’ll make sure they’re working smart.
Launching something new? Running a flash sale? Opening the doors to your course or offer?
This is your chance to actually stand out in the inbox, not blend in with a sea of “last chance” emails.
These high-impact campaigns are designed to:
Build anticipation so your audience is counting down the days until your launch.
Hype up your offer so people can’t help but feel the buzz and want in on the excitement.
Drive action without the sleaze so sales feel natural, aligned, and genuinely exciting for both you and your subscribers.
Because selling out doesn’t have to be stressful… it can be strategic and fun.
Strategic Email Campaigns
Sales & Launch Email Campaigns: $1,500
What’s Included…
Copy for the complete flow (3–8 emails) so your audience moves naturally from curiosity to checkout without getting lost or confused.
A/B versions for testing subject lines so you can boost open rates and learn exactly what grabs your audience’s attention.
Email calendar planning so you know exactly when each email is going out and your launch feels organized, strategic, and stress-free.
Email strategy call so you walk away confident, prepared, and clear on the objectives behind every send.
Let’s turn your next launch into inbox magic.
Your big moment deserves big impact.
I’ll craft a campaign that feels exciting from the first subject line and carries your audience all the way through to checkout.
The sequence builds momentum and gets people genuinely eager to buy.
The Copy Guarantee
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The Copy Guarantee —
Of course, I want you to be 100% happy with your strategic email copy. So each and every project includes one free round of edits to make sure we get the messaging just right.
“AMAZING FREELANCER!”
— Sussy Watkins
Still debating if now’s the right time to invest?
I get it. You want your investments to be smart ones, with a real ROI.
Maybe you’re thinking, “I can just write these myself.”
Sure, you can. But DIYing your email game still costs you—in time, energy, and the mental load of figuring it out on your own.
Or maybe you’ve sent emails before and wonder what a copywriter would actually do differently.
But sending emails and sending strategic, conversion-focused emails are two totally different games. I bring in the psychology and strategy that turn open rates into “just made a sale.”
And if you’ve tried email marketing before and it flopped, that doesn’t mean email doesn’t work.
It usually means it was missing the right pieces. Consistency, segmentation, compelling CTAs, or a strategy to pull it all together.
Worried about ROI? Here’s the good news: strategic email flows aren’t just a one-time win.
They keep working in the background long after they’re written, warming leads and driving sales on autopilot.
Thoughtful newsletters and campaigns deepen that connection. So when it’s time to sell, your audience is already primed to say yes.
Strategic email marketing isn’t a gamble. It’s an asset that keeps on giving.
Frequently Asked Questions
Let’s clear up those lingering questions, so you can feel confident moving forward.
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Perfect, let’s audit them! I’ll review what’s working, what’s not, and how we can improve opens, clicks, and conversions with stronger copy and a smarter flow.
I can also rewrite your existing flows to optimize them and get you better results.
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The prices listed above include the strategy and copy in a format that’s easy to plug into your system.
But I’m happy to collaborate with you or your team if you need setup support. Just ask me and I can give you a quote for ESP management.
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Absolutely. I do my research to speak directly to your ideal customer. When they open your emails, they should feel seen, understood, and motivated to take action.
For each client I have, I do market and competitor research prior to writing. That way, I can write how your audience talks and find an angle for your product/service to stand out.
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I do request at least view-only access, that way I can see how emails are performing without having to use you as a middleman.
But it’s up to you. I can also just hand over the Google Doc with copy and you (or your team) can handle everything in the ESP. I’ll just ask for stats once and a while.
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If your email list is under 1,000 subscribers, don’t sweat it! You already have a great start by having an email list.
Even if you have a single subscriber, you’ll always benefit from nurturing the people on your list.
But you’re more than likely not going to see a crazy increase in sales if you don’t have enough people on your list to sell to.
Your main focus at this point should be growing your email list with new subscribers through lead magnets.
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Absolutely! Working with a copywriter is a great way to create messaging that attracts your target audience and qualifies the leads that get onto your email list.
This makes your email list more profitable overall because you have the right people on there.
Plus, I can help you come up with a strategy to get traffic to your lead magnet so you can see that increase in subscribers.
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Both! I bring strategy and structure to the table so your emails aren’t just well-written. They move you closer toward your business goals (like more sales, more engagement, or better retention).