Latest Blog Posts
Email Segmentation: How to Send the Right Emails to the Right People
Learn how email segmentation helps you send more relevant emails by grouping subscribers based on their interests, behavior, and customer journey.
What Does an Email Marketing Strategist Do?
Wondering what an email marketing strategist does? Learn how we help you create a clear direction for your emails, when it makes sense to hire one, and what to expect from the investment.
Honest Flodesk Review: Why It's My Favorite Email Marketing Platform (and Who Should Skip It)
Read my honest Flodesk review after using it for my clients and my own business. Let’s talk about the pros and cons.
How to Write an Email Subject Line That Gets a High Open Rate (for Female Founders)
Learn how to write email subject lines that get opened, with real examples, tips, and strategies to improve your open rates.
How Strong Is Your Opt-In? 5 Proven Steps to Grow Your Email List with a Lead Magnet
Learn how to create a lead magnet and promote it effectively so you’ll actually get new email subscribers.